Ugly Monster Aikin Farko: Fakitin Popsicle by JBBC Branding Consultancy

Ugly Monster Aikin Farko: Fakitin Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Ugly Monster Aikin Farko: Fakitin Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Aikin Farko: Fakitin Popsicle

Rubutun Littafi: Ugly Monster fakiti ne na kayan popsicle da aka yi a Taiwan. Zanen yana nuna wani hali mai launin kore da fuska mai kauri, wanda aka samo daga guava, wani ‘ya’yan itace da ake nomawa a garin Yanchao. Launin kore mai haske yana bai wa halin kamanni mai kyau da rayuwa. Jiki da kafafu suna da rabo marar daidaito, kuma halin ba shi da hannaye, wanda hakan ke sa siffar ta zama abin dariya. Fakitin yana da fadin milimita 70, tsawon milimita 195, da tsayin milimita 20. Manufar ita ce a inganta kayayyakin da kuma jawo hankali ga karamin garin da manoman sa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Ugly Monster Aikin Farko: Fakitin Popsicle ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Ugly Monster Aikin Farko: Fakitin Popsicle ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Ugly Monster Aikin Farko: Fakitin Popsicle yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.