Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta by Etereo Pte Ltd

Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta

by Etereo Pte Ltd

Client: Etereo Pte Ltd

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta

Rubutun Littafi: Adore fakiti ne na ƙira don alkyabbar tsafta. Fakitin yana amfani da rubutun hannu a matsayin babban abin ƙira don ƙirƙirar jin ƙuruciya da walwala. Tsarin yana da sauƙi kuma an gina shi a kan bango mai sauƙi, ta yadda hankali zai karkata zuwa ga jigon lafiyar mata. Kowane fakiti an yi shi ne da aluminium foil da aka rufe gaba ɗaya tare da rufi mai sake buɗewa, wanda ke bawa masu amfani damar ɗauka abin da suke bukata sannan su sake rufe fakitin domin kare alkyabbun daga kwayoyin cuta da ƙwayoyin ƙazanta. An samar da girma guda uku, don amfanin pantyliner, na rana, da na dare.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Adore Repackaging Aikin Farko: Fakitin Alkyabbar Tsafta yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng