Jianlibao Wepop Aikin Farko: Marufin Abin Sha by Tiger Pan

Jianlibao Wepop Aikin Farko: Marufin Abin Sha by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Jianlibao Wepop Aikin Farko: Marufin Abin Sha

by Tiger Pan

Client: Jianlibao

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

34,636

Verified Award Winner

Verify Award Status for #101162

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jianlibao Wepop Aikin Farko: Marufin Abin Sha

Wepop marufi ne wanda aka ƙera don ruwan sha mai kumfa mai ɗanɗanon 'ya'yan itace ba tare da sukari ba. Kwalbar PET ɗin tana da sauƙin siffa da take yin ƙunci zuwa saman. Wani sirara mai ƙyalli mai kumbe yana ba wa saman kama mai ƙarfi da taɓawa mai laushi. Rubutun yana amfani da tasirin pixel, kuma kowace harafi an raba shi zuwa bugu daban-daban da suke aiki kamar tubalan gini. An zana 'ya'yan itatuwa cikin salon fasahar pop, tare da launuka masu bambanci na tsafta mai girma waɗanda ke nuna ɗanɗano huɗun. Marufin yana da nufin gabatar da abin sha mai amfani ga matasa masu saye.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Jianlibao Wepop Aikin Farko: Marufin Abin Sha ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Jianlibao Wepop Aikin Farko: Marufin Abin Sha ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Jianlibao Wepop Aikin Farko: Marufin Abin Sha ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie