Debes Intervenir Fastar Tsaro by Eduardo Walles

Debes Intervenir Fastar Tsaro by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2020

Debes Intervenir Fastar Tsaro

by Eduardo Walles

Client: tApp

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Debes Intervenir Fastar Tsaro

Debes Intervenir wani gangamin fastar tsaron wurin aiki ne da aka ƙirƙira don wata masana'antar masana'antu. Fastocin sun nuna hanyar da ta dace da wadda ba ta dace ba na yin amfani da kayan aiki da wuraren aiki. Kowace zane tana mai da hankali kan lokacin da ke gabanin faruwar hatsari. An yi amfani da salon zane-zane mai ban dariya (comic) domin gina alaƙa mai sauƙi da fahimta tare da ma'aikata. Wani hoto na ɗan wasan zane yana bin diddigin ma'aikata a cikin kowace sako. An zana fasahar da kayan aikin zane-zane na vector domin adana layi mai yanayi na halitta da walwala, sannan aka yi wa launi da tsara shi ta amfani da software na gyaran hoto. Kowace fasta an buga ta a kan styrene kuma girmanta ya kai milimita 900 zuwa 600.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Debes Intervenir Fastar Tsaro ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Debes Intervenir Fastar Tsaro ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Debes Intervenir Fastar Tsaro saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.