Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye by Tiger Pan

Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye

by Tiger Pan

Client: Bestore

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye

Bestore Handy Gift jerin akwatunan kyautar abincin ciye-ciye ne. An ƙirƙiri wannan jerin ne domin faɗaɗa wani sanannen alamar kayan ciye-ciye da sabbin kayayyaki na musamman. An yi kowane akwati da farin kwali, kuma an tsara girmansa bisa ga girman kayan da ke cikinsa. Wata bel ɗin takarda mai bugu tana gudana a gefen dama na kowane akwati, tana haɗa akwatuna hamsin daban-daban ƙarƙashin jerin guda ɗaya, tare da taimakawa wajen tsara nunin kayayyaki cikin tsari a kan shiryayye da tebura. An tsara zane-zanen a kusurwar digiri arba'in da biyar, tare da kewaye su da zinare. An yi amfani da layuka da wasu zaɓaɓɓun sifofi ta hanyar bugun zinare.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Bestore Handy Gift Akwatin Kyautar Abincin Ciye-ciye yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.