Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar daga Abhijeet Thakur

Zane Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar daga Abhijeet Thakur mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2020

Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar

daga Abhijeet Thakur

Abokin Ciniki: Abhijeet Thakur

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

37,000

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #101804

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar

Boho Ras yana siyar da hadaddiyar giyar da aka yi tare da mafi kyawun ruhun Indiya. Samfurin yana ɗaukar hoto da ke Bohemian, wanda ke ɗaukar salon rayuwa da ba a saba da shi ba kuma abubuwan gani-da-gani samfurin hoto ne da ba a sani ba game da kukan da mabukaci ke samu bayan ya sha giyar. An sami nasarar aiwatar da sammacin ta inda Duniya da meetan gida ke haɗuwa, inda suke fiskantar samar da Glocal vibe don samfurin. Boho Ras yana sayar da tsarkakakkun ruhohi a cikin kwalabe 200ml da kuma hadaddiyar giyar a cikin 200ml da kwalabe miliyan 750.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Boho Ras Hadaddiyar Giyar Hadaddiyar Giyar ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Girma da Fakitin: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Kalmomin Alama: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Fasahar Samarwa: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Ƙalubalen Zane: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Bincike: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Wahayi: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Tsawon Lokacin Aikin: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Tsarin Aiki: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.