Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2020
Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace
by Jansword Zhu
Client: Jansword zhu
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
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About Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace
Rubutun Littafi: Utobeera fakiti ne na ƙirar ƙira don giyar 'ya'yan itace. Sunan Utobeera an samo asalinsa ne daga kalmar Utopia, kuma yana nuna dabi'un alama kamar daidaito, haƙƙin ɗan adam, bambancin ra'ayi, keɓantacce da kuma soyayya. An sake fassara shahararrun mutane guda huɗu daga tarihin fasaha a cikin salon zane mai kama da psychedelic: mutumin hular Rene Magritte, wata yarinya mai sanye da tufafin ƙasar Sin, Bacchus, allahn giya, da kuma allahn tsawon rai na ƙasar Sin. An maye gurbin kowace 'ya'yan itace a cikin ainihin ayyukan fasaha da wata siffa ta 'ya'yan itace ta dijital. Ƙirar tana nuni ga al'adar cyberpunk kuma tana amfani da launukan Pantone da kuma fasahar matsi ta foil.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Utobeera Manufan Aiki: Fakitin Giyar 'Ya'yan Itace saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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