Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane daga Bloom GmbH Nuernberg

Zane Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane daga Bloom GmbH Nuernberg mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2020

Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane

daga Bloom GmbH Nuernberg

Abokin Ciniki: Bloom GmbH Nürnberg

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #102378

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane

A zamanin da, masana'antar giya a cikin gida suna barin giyarsu ta wuce shekaru 600 da suka yanke ɗakunan ajiya a ƙasan masarautar Nuremberg. Girmama wannan tarihin, marufin "AEcht Nuernberger Kellerbier" yana ɗauke da ingantaccen kallo baya cikin lokaci. Alamar giya tana nuna hoton hannu na kagara yana zaune kan duwatsu da kuma katangar katako a cikin ɗakunan ajiya, wanda aka tsara ta da nau'in rubutu irin na da. Alamar hatimi tare da alamar kasuwanci ta kamfanin "St. Mauritius" da alamar abin goge mai launin jan ƙarfe suna nuna ƙwarewa da amincewa.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Tucher AEcht Nuernberger Kellerbier Zane Bavarian Giya Zane yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Girma da Fakitin: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Kalmomin Alama: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Ƙalubalen Zane: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Wahayi: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Haƙƙoƙin Ƙirƙira: Tucher Bräu GmbH und Co. KG
Mambobin Ƙungiya: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Godiyar Hotuna: Bloom GmbH Nürnberg