Pizzamax Asalin Ganewa na Alama by Salvita Bingelyte

Pizzamax Asalin Ganewa na Alama by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2020

Pizzamax Asalin Ganewa na Alama

by Salvita Bingelyte

Client: Salvita Design

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Colors

The Design

About Pizzamax Asalin Ganewa na Alama

Pizzamax alama ce ta ganewa ga wani karamin sarkar gidan cin abinci na pizza a Lithuania. Ganewar da ta gabata ta hade salo-salo daban-daban na zane-zane kuma ba ta ba abokan ciniki isasshen fahimtar alamar ba. Sabon zanen yana amfani da alama mai sauki wanda ke da launukan ja, baki da fari, launukan da suka danganta da pizza na gargajiya na Italiya. Kalmomin "pizza" da "max" an sanya su a gefuna daban-daban na katin kasuwanci da akwatunan pizza. Haruffan M da X suna da karkatattun karshe wadanda suke nuni da masu gasa gari suna dauke da pizza da hannaye madaidaiciya. An yi amfani da alamar akan katin kasuwanci, takardun rubutu, akwatunan pizza, da tufafi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pizzamax Asalin Ganewa na Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pizzamax Asalin Ganewa na Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pizzamax Asalin Ganewa na Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens