Plaza del Sol Fakitin Abincin Ciye-ciye by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.
TagullaKunshin Kaya· 2020
Plaza del Sol Fakitin Abincin Ciye-ciye
by Estudio Maba
Client: Plaza del Sol
Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category
Verified Award Winner
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About Plaza del Sol Fakitin Abincin Ciye-ciye
Plaza del Sol wani ƙirar fakiti ne don jakunkunan crisps. Zane-zanen suna zana wahayi daga alamomin gargajiya da kayayyakin tunawa da ake samu a garuruwan yawon buɗe ido na Spain, kuma ana gabatar da waɗannan abubuwan tunawa a hanya ta zamani tare da ban dariya. Kowace jaka (flow pack) tana ba da labari gajere wanda aka gina daga kayayyakin tunawa, da nufin sa mai saye ya yi murmushi. Ana ƙirƙirar hotunan ta hanyar daukar hoto na still life da aka shirya a wuri guda, kuma ana samar da jakunkunan ta hanyar bugu na flexographic. Kowace jaka tana da girman milimita 195 zuwa 320.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Plaza del Sol Fakitin Abincin Ciye-ciye ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Plaza del Sol Fakitin Abincin Ciye-ciye ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Plaza del Sol Fakitin Abincin Ciye-ciye yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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