Zane Enkindle Akwatin Cakulan daga Ion Avram mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2020

Enkindle Akwatin Cakulan

daga Ion Avram

Abokin Ciniki: Ion Avram

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

15,383

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #105245

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Enkindle Akwatin Cakulan

Enkindle akwatin cakulan ne wanda aka tsara don ƙananan cakulan baƙi (dark chocolate mini tablets) masu ɗanɗano biyu, barkono da lemun tsami da barkono. Zanen ya haɗa akwatuna biyu, waɗanda ke aiki a matsayin murfin katin da ke tashi (pop-up card). Da zarar an buɗe shi, katin yana bayyana labari mai hoto a cikin siffofin da aka yanka masu girma uku. Siffofin da aka yanka a gefen ciki suna nuna ƙananan cakulan, wanda aka tsara kamar dutsen mai fitad da wuta (volcano) don ɗanɗanon barkono, da kuma kamar taska ta zinare don ɗanɗanon lemun tsami da barkono. Wannan tunatarwa ta koma baya zuwa lokacin da, kayan yaji suna da daraja kamar zinare. An yi akwatin daga kwali kuma ana iya ajiye shi bayan an ci cakulan.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Enkindle Akwatin Cakulan ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Enkindle Akwatin Cakulan ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Enkindle Akwatin Cakulan yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Girma da Fakitin: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Kalmomin Alama: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Fasahar Samarwa: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Ƙalubalen Zane: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Bincike: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Wahayi: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Tsawon Lokacin Aikin: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Tsarin Aiki: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Godiyar Hotuna: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019