Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin by Yang Zhang

Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2021

Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin

Rubutun Littafi: Kunshin Mi Temple of Heaven Builder wani kunshi ne na takarda don kayan wasan tubalan gini. Farfajiyar waje tana nuna Hall of Prayer for Good Harvest ta hanyar zane-zane masu kyawawan layuka, tare da tsari mai fadin fili fari wanda ke kiyaye hoton cikin nutsuwa. Tsarin ya hade nunawa da kunshi a cikin akwati daya. Bude murfin sama yana bayyana wata kofa da aka buga, wadda ke nuna tarihin fasahar hada itace ta gargajiya ta kasar Sin, tare da jerin sunayen dukkan sassa a bayanta. A bayan kofar, jakunkunan tubalan an shirya su a layuka-layuka. Ana iya cire tsarin ciki a sake amfani da shi a matsayin akwatin ajiya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Mi Temple of Heaven Builder Packaging Fasalin Farko: Kunshin Kayan Wasan Tubalan Ginin yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensions & Packaging: Packaging Size: 403x301x155mm
Tags: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Research: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Project Duration: The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao