Birds and Coffee Marufi daga Kristina Pacesaite

Zane Birds and Coffee Marufi daga Kristina Pacesaite mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

Birds and Coffee Marufi

daga Kristina Pacesaite

Abokin Ciniki: Kavos gurmanai

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

23,535

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #106477

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Birds and Coffee Marufi

Kowane samfur ya cancanci marufi daidai. Ta hanyar haɓaka wannan marufi, mai ƙira ya taimaka wa kamfanin gasa kofi mai nasara don isa ga sabbin mutane waɗanda ke darajar kofi mai inganci kuma suna kula da asalinsa. Ta hanyar samar da sabon nau'in marufi, mai zane yana ƙoƙarin haɓaka ƙimar kofi na hannu wanda ya fito daga kusan kowace nahiya. Shawarar yin amfani da misalan tsuntsaye na kowace ƙasa ya dogara ne akan kyawawan yanayinsu da kuma abin da aka kera na hannu da suke bayarwa ga samfurin ƙarshe. Takarda kraft da zurfin launin ruwan kasa mai duhu na zane-zane suma suna aiki iri ɗaya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Birds and Coffee Marufi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Birds and Coffee Marufi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Birds and Coffee Marufi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Girma da Fakitin: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Kalmomin Alama: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Fasahar Samarwa: Digital printing on kraft paper
Ƙalubalen Zane: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Bincike: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Wahayi: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Tsawon Lokacin Aikin: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Tsarin Aiki: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Mambobin Ƙungiya: Kristina Pacesaite