The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta by Birger Linke

The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta by Birger Linke is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta

by Birger Linke

Client: Birger Linke Design

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta

Kamfanin fasahar rayuwa na Switzerland mai suna Livinguard ya ƙirƙiri wani yadi don abubuwan rufe fuska da za a iya sake amfani da su wanda ke kashewa da kuma kawar da ƙwayoyin cuta, fungi, da ƙwayoyin ƙwayar cuta (haɗe da Covid 19) lokacin da suka taɓa shi. An kawo wannan ra'ayin cikin marufi: Abin rufe fuskar yana zuwa cikin fakiti mai tsafta. Wani tsiri na roba da aka haɗe yana motsawa – lokacin da aka zare shi sama da ƙasa – yana nuna hoton ƙwayar cuta da ake cin ta a cikin wannan aiki, yana ƙara ɗan dariya da ake matuƙar buƙata a lokutan wahala. Domin gujewa haɗuwar abubuwan rufe fuska tsakanin 'yan uwa, kuma saboda haka gujewa kamuwa da cuta a tsakaninsu, an kawo maɗauran gyara masu launuka daban-daban cikin wani jaka daban don keɓance kowane abin rufe fuska.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Mask That Ate The Virus Aikin Farko: Abin Rufe Fuska Mai Kawar da Ƙwayar Cuta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography