Yoonly Ainihin Aiki: Ainihin Gani by Fanny De Bray

Yoonly Ainihin Aiki: Ainihin Gani by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Yoonly Ainihin Aiki: Ainihin Gani

by Fanny De Bray

Client: Made for you

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

12,714

Verified Award Winner

Verify Award Status for #109809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yoonly Ainihin Aiki: Ainihin Gani

Rubutun Littafi: Yoonly wata ainihin gani ce da aka tsara don wata alamar tafiye-tafiye da ke ba da gogewa ga matasa masu tafiya. An haɗa harafin Y da alamar wurin taswira, wanda ke samar da maɓallin kunnawa da kashewa wanda ke goyon bayan saƙon asali, kunna rayuwa. Harrufa biyu na O an tsara su kamar alamar rashin iyaka, suna nuna tunanin da ke dawwama har abada. Ƙasan kowane harafi yana karkata zuwa dama, yana baiwa alamar kamfanin (logo) kamanni mai ƙarfi da ɗanɗano na musamman. Kore mai kama da agwagwa yana tunatar da teku da sama, yayin da lemu yake tunatar da ɗumin ɗan adam da hasken rana. An daidaita ainihin ta don amfani a kafofin dijital da kuma na bugawa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Yoonly Ainihin Aiki: Ainihin Gani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Yoonly Ainihin Aiki: Ainihin Gani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Yoonly Ainihin Aiki: Ainihin Gani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you