Snow Time L Ruwan Inabi by Evan Chen and Ziming Guo

Snow Time L Ruwan Inabi by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

Snow Time L Ruwan Inabi

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Ruwan Inabi

Gu Yue Long Shan shi ne rukuni mafi girma na ruwan inabi mai launin rawaya a kasar Sin, wanda aka kafa a shekara ta 1664. Sabon samfurin da suka kirkiro don Gu Yue Long Shan, yana ba da ra'ayin jin daɗin jinkirin lokaci. Zane-zanen zane ya dogara ne akan ra'ayoyin ruwa, dusar ƙanƙara, shinkafa mai ƙoshin abinci da lokaci, waɗanda ke da mahimmanci a cikin ruwan inabi mai launin rawaya, kuma yana nuna tsaunukan gida da ruwa don samar da cikakken hoto. Ga masu amfani da mata sun haɓaka marufi na bakin ciki, ta yin amfani da fim ɗin latsawa, kuma a haɗa tare da tsarin shigar, don samar da jigon dusar ƙanƙara.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Snow Time L Ruwan Inabi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Snow Time L Ruwan Inabi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Snow Time L Ruwan Inabi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang