Ecological Journey Aikin Farko: Akwatin Kyauta by Pufine Advertising Ltd. Co.

Ecological Journey Aikin Farko: Akwatin Kyauta by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

Ecological Journey Aikin Farko: Akwatin Kyauta

by Pufine Advertising Ltd. Co.

Client: Wuhan Little Bee Food Co., Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner
Verify Award Status for #111804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Aikin Farko: Akwatin Kyauta

Tafiya ta Muhalli akwati ne na kyauta don zuma da shayi da ake samarwa a cikin gida. Ƙirar tana nuna al'amuran halitta da aka zana da bururan itace masu kauri, ciki har da dabbobin yankin da wuraren ban sha'awa. Kowane gefen akwatin yana ɗauke da cikakken hoto, don haka ana iya duban akwatunan su kaɗai ko haɗa su cikin manyan hotuna. An yi murfin daga takarda ta ciyawa da itace mai ɗan kauri, jikin an yi shi da takarda ta darduma mai launin zinari, kuma an ɗaure akwatunan da igiyar takarda. An haɗa da katin, tare da hoto a gaba da layuka a baya don zane cikin 'yanci.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Ecological Journey Aikin Farko: Akwatin Kyauta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Ecological Journey Aikin Farko: Akwatin Kyauta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Ecological Journey Aikin Farko: Akwatin Kyauta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions & Packaging: Length:240mm, width:80mm, height:140mm
Tags: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Production Technology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Design Challenge: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Research: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiration: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Project Duration: The project began in September 2019 and will be completed in December 2019
Operation Flow: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Team Members: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli