Shangri La Aikin Farko: Marufin Ruwan Inabi by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.
AzurfaKunshin Kaya· 2021
Shangri La Aikin Farko: Marufin Ruwan Inabi
by Pufine Advertising Ltd. Co.
Client: Yunnan Shangri-La Wine Co. LTD
Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category
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- Verified Award Winner
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The Design
About Shangri La Aikin Farko: Marufin Ruwan Inabi
Shangri La wani ƙirar marufi ne na jerin ruwan inabi guda uku masu jan launi. Alamun sun yi amfani da salon zanen tawada na gargajiya na Gabas don nuna gudanar ruwan inabin da kuma gangar tsohuwar itaciyar inabi. Idan aka jera su gefe da gefe, marufan uku suna samar da gangar itaciya guda mai lanƙwasawa. Kowane marufi yana ɗauke da wata dabba daga yankin da ake nomawa: malam buɗe ido don iska, kifi don ruwa, da kuma pika don ƙasa. An yi alamun daga takardar kapok mai fuska mai kaushi, kuma tsattsafin ya samar da yanayin tsohuwar ɓawon itaciya. Ƙirar tana jawo hankali ga fasahar gargajiya da kuma yanayin muhalli.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Shangri La Aikin Farko: Marufin Ruwan Inabi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Shangri La Aikin Farko: Marufin Ruwan Inabi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Shangri La Aikin Farko: Marufin Ruwan Inabi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- Team Members
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
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