Heffron Primary Function: Kwalbar Marufin Rum by Martin Zouhar

Heffron Primary Function: Kwalbar Marufin Rum by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

Heffron Primary Function: Kwalbar Marufin Rum

by Martin Zouhar

Client: The Green Tree Distillery

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Heffron Primary Function: Kwalbar Marufin Rum

Heffron shi ne ƙirar marufin wani rum da wata masana'antar barasa ta Czech ta samar. Wannan rum yana girmama rundunonin Czechoslovakia, waɗanda suka yi yaƙi a Rasha tsakanin shekarar 1914 da 1918 kuma suka taimaka wajen kafa Jamhuriyar Czechoslovakia. Heffron ita ce sunan jirgin ruwa na ƙarshe da ya ɗauko sojojin daga Rasha zuwa Turai. An samo wahayin ƙirar ne daga wasiƙun da sojoji suka aika gida a lokacin dogon tafiyar. Kwalban gilashi mai bayyanawa yana ɗaukar millilita 500. An yi lakabin da takarda mai launin kirim mai sifar da aka kera, tare da yankan da ke da hangen hatimin wasiƙa da kuma varnish mai ƙyalli na wuri, an buga shi da launuka uku.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Heffron Primary Function: Kwalbar Marufin Rum ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Heffron Primary Function: Kwalbar Marufin Rum ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Heffron Primary Function: Kwalbar Marufin Rum ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.