Hotel New Grand Ready-to-eat Meals Kunshin Abinci by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Kunshin Abinci by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2021

Hotel New Grand Ready-to-eat Meals Kunshin Abinci

by Kazuaki Kawahara

Client: Hotel New Grand

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Kunshin Abinci

Hotel New Grand Ready-to-eat Meals wani zane ne na kunshin abinci da aka riga aka shirya, wanda ya haɗa da curry na naman sa, curry na kaza da miyar taliyar Napolitan. An yi akwatin ne da kwali kuma yana amfani da siffar babbar tukunyar dafa abinci a matsayin babban abin zane. Zanen mai sauƙi ya guji zane-zane da hotunan abinci da aka saba gani a kan kunshin abinci da aka riga aka shirya. Manufar ita ce isar da al'ada da martabar wani otal na gargajiya a Yokohama tare da ɗan nishaɗi. Kunshin ya dace da cin abinci a gida kuma ana zaɓarsa a matsayin kyauta.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Hotel New Grand Ready-to-eat Meals Kunshin Abinci ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Hotel New Grand Ready-to-eat Meals Kunshin Abinci ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Hotel New Grand Ready-to-eat Meals Kunshin Abinci yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.