Amarico Aikin Farko: Kunshin Aperitif daga Radoslav Dostal

Zane Amarico Aikin Farko: Kunshin Aperitif daga Radoslav Dostal mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

Amarico Aikin Farko: Kunshin Aperitif

daga Radoslav Dostal

Abokin Ciniki: Amàrico

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Launuka

Ƙirar

Game da Amarico Aikin Farko: Kunshin Aperitif

Amarico wani zanen lakabi da kunshi ne da aka ƙirƙira don wani aperitif na ƙasar Italiya. Zanen yana amfani da alamun tsire-tsire don nuna abubuwan da ke ƙamshi, masu rikitarwa da na halitta na abin sha. An zana hotunan da kalar dijital, an kuma tsara ganyaye ɗaya-ɗaya cikin tsari mai madubi wanda fasahar ado ta yi wahayi. Rubutu na zamani da aka yi da hannu na tare da hotunan. Lakabi ɗaya yana lulluɓe kwalabar tare da haɗa tambari da rubutun da aka jaddada tare da zayyanan ganyaye masu launin zinariya. Kwalabar tana da girman milimita 70 zuwa 70 zuwa 240.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Amarico Aikin Farko: Kunshin Aperitif ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Amarico Aikin Farko: Kunshin Aperitif ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Amarico Aikin Farko: Kunshin Aperitif ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Girma da Fakitin: 70 mm x 70 mm x 240 mm
Kalmomin Alama: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Fasahar Samarwa: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Ƙalubalen Zane: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Bincike: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Wahayi: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Tsawon Lokacin Aikin: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Tsarin Aiki: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Haƙƙoƙin Ƙirƙira: n/a
Mambobin Ƙungiya: Radoslav Dostal, Tomas Nedved, Jan Blazek
Godiyar Hotuna: Photographer: Julius Filip