Pure Aikin Farko: Fakitin Kayayyaki by Ouzhu Huang and Qinjie Lu

Pure Aikin Farko: Fakitin Kayayyaki by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2021

Pure Aikin Farko: Fakitin Kayayyaki

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Colors

The Design

About Pure Aikin Farko: Fakitin Kayayyaki

Rubutun Littafi: Pure fasali ne na fakiti da aka tsara don maɓulɓular ruwan dabbobin gida. Shuɗi da fari su ne launukan farko, inda shuɗi yake wakiltar ruwa kuma fari yake wakiltar tsarki. An buga siffofin girma-biyu na gefuna biyar na kayan a kan akwatin, don haka masu saye za su ga ainihin siffar abin da ke ciki, yayin da irin waɗannan zanezane suke kuma yin aikin ƙawa. Launin shuɗi mai canzawa a hankali yana nuna ruwa mai gudana da tsafta. Akwatin yana da girman milimita 300 da 210 da 220, kuma an gina shi da katin bayan jarida mai shafa yumɓu tare da katin ivory, fim mai duhu (matte), auduga lu'ulu'u (pearl cotton) da takardar fasaha.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Pure Aikin Farko: Fakitin Kayayyaki ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Pure Aikin Farko: Fakitin Kayayyaki ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Pure Aikin Farko: Fakitin Kayayyaki saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020