Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda daga Elephant Design and Himalaya Wellness

Zane Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda daga Elephant Design and Himalaya Wellness mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda

daga Elephant Design and Himalaya Wellness

Abokin Ciniki: Himalaya Wellness

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Ƙirar

Game da Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda

Himalaya Sheet Mask kunshi ne da aka tsara don abin rufe fuska na takarda a rukunin kula da kai. Wannan tsarin ya ƙunshi nau'ika biyar kuma yana amfani da launuka masu haske, rubutu mai daɗi da kuma bayanin kai na tsakiya. Zane-zanen suna nuna sinadaran halitta na kayan a cikin salo mai laushi. An buga jaka da CMYK, fari da launuka na musamman guda huɗu na Pantone. An gama tambari da hoto da man ƙyalli na musamman, yayin da sauran saman ke da laushin da ba shi da ƙyalli. An yi niyyar zanen ne domin ya jawo hankalin matasa masu saye a kasuwannin duniya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Himalaya Sheet Mask Aikin Farko: Kunshin Abin Rufe Fuska na Takarda ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Girma da Fakitin: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Kalmomin Alama: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Fasahar Samarwa: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Ƙalubalen Zane: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Bincike: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Wahayi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Tsawon Lokacin Aikin: The project started in September 2019 and finished in December 2020, in Singapore & India.
Tsarin Aiki: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Mambobin Ƙungiya: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Godiyar Hotuna: All designs and images are created by Elephant Design.