Family Series Aikin Farko: Kunshin Baijiu by Mason Wang

Family Series Aikin Farko: Kunshin Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2021

Family Series Aikin Farko: Kunshin Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Aikin Farko: Kunshin Baijiu

Rubutun Littafi: Family Series wani zanen kunshi ne na Baijiu mai dandanon maotai, wanda aka kirkira domin manyan abubuwa hudu na rayuwa a al'adar gargajiya ta kasar Sin: aure, haihuwa, ranar haihuwa da kuma daukaka a matsayi. Kowane kunshi yana amfani da launin ja da zinariya, launukan da ke da alaka da bukukuwa da girmamawa. Zane-zanen sun hada da luan da feng domin aure, kylin domin yara, kifin carp da dodon zinariya domin daukaka a aiki, da kuma pine da farin crane domin dogon rayuwa. Sassan kwalbar da aka yi wa ado an yi su ne da zinc alloy mai die-cast tare da tasirin sassaka da shafa zinariya. Murfin da ke da sassa biyu yana lalacewa idan aka bude shi, wanda ke taimakawa wajen hana yin kwaikwayo ko jabu.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Family Series Aikin Farko: Kunshin Baijiu ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Family Series Aikin Farko: Kunshin Baijiu ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Family Series Aikin Farko: Kunshin Baijiu yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd