Evervess Soda Water Aikin Farko: Kunshin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2021
Evervess Soda Water Aikin Farko: Kunshin Abin Sha
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Aikin Farko: Kunshin Abin Sha
Rubutun Littafi: Evervess Soda Water kunshi ne na zane don jerin abubuwan sha masu iskar gas da tonics. Alamar tana da kimanin shekaru tamanin na gado, kuma an sabunta kamanninta don ƙaddamarwa ɗaya a kasuwar kasar Sin. Tsohon zanen yana da kauri kuma yana nuna ɓarna, don haka an sauƙaƙe kunshin domin isar da saƙon sauƙi da wartsakewa mai kumfa. Wani ƙaramin fasalin zane na baƙi da teal yana nuna maɓuɓɓugar ruwa, alamar ƙarfi, wartsakewa da sabuntawa. Ana iya haɗa abubuwan sha a cikin cocktails ko a sha su kai tsaye.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Evervess Soda Water Aikin Farko: Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Evervess Soda Water Aikin Farko: Kunshin Abin Sha ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Evervess Soda Water Aikin Farko: Kunshin Abin Sha saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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