Yamamotoyama Kunshin Shayin Da Aka Sake Masa by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Platinum in Ƙirar Kunshin Kaya Competition Category.
PlatinumKunshin Kaya· 2021
Yamamotoyama Kunshin Shayin Da Aka Sake Masa
Client: Nosigner
Kyautar A' Design Award ta Platinum Winner in Kunshin Kaya Category
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The Design
About Yamamotoyama Kunshin Shayin Da Aka Sake Masa
Yamamotoyama yana ɗaya daga cikin tsofaffi kuma mafi kafafan dillalan shayi a Japan. Ya kasance farkon sayar da Green shayi a yau. Tare da manufar Komawa zuwa asalin Edo, NOSIGNER sun sake tsara fakitin don kiyaye al'adun shayi na gargajiya da rai da kuma ba da shi zuwa gaba. Don sanya su na zamani yayin da suke riƙe da fara'a na dogon tarihin tambarin, NOSIGNER ya yi magana game da launuka na gargajiya da tsarin naɗaɗɗen da Yamamotoyama & # 039 ; na asali ƙananan crests da kuma salon kira na Edo.
The Recognition
About the Kyautar A' Design Award ta Platinum
Zanen Yamamotoyama Kunshin Shayin Da Aka Sake Masa ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Yamamotoyama Kunshin Shayin Da Aka Sake Masa yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Yamamotoyama Kunshin Shayin Da Aka Sake Masa aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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