Mminni Marufin Abin Sha Mai Barasa daga Wen Liu, Qiumin Chen and Weijie Kang

Zane Mminni Marufin Abin Sha Mai Barasa daga Wen Liu, Qiumin Chen and Weijie Kang mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2021

Mminni Marufin Abin Sha Mai Barasa

daga Wen Liu, Qiumin Chen and Weijie Kang

Abokin Ciniki: Changyu

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #119485

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Mminni Marufin Abin Sha Mai Barasa

Mminni wani zane ne na marufi don brandy da aka ƙirƙira wa matasa masu amfani. Kunshin ya ƙunshi giya ta asali, giya gauraye da kuma rukunin kayan aikin haɗawa, ta yadda za a iya shirya ɗanɗano na kanka ba tare da sayen ƙarin kayayyaki ba. Harafin X yana wakiltar abin da ba a sani ba da kuma buɗaɗɗun damammaki, sannan an yi amfani da launi don nisantar da samfurin daga kamannin gargajiya na brandy. An yi kwalaben da gilashi ta hanyar aikin ƙona ado, kuma an ƙera akwatin ta hanyar zubar da roba. Girman kunshin ya kai milimita 198.8 da 122.8 da 122.8.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Mminni Marufin Abin Sha Mai Barasa ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Mminni Marufin Abin Sha Mai Barasa ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Mminni Marufin Abin Sha Mai Barasa yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Girma da Fakitin: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Kalmomin Alama: X-lab, unknown, exploration, fashion, interaction, mixing
Fasahar Samarwa: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Ƙalubalen Zane: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Bincike: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Wahayi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Tsawon Lokacin Aikin: 2020.02~2020.05 Shenzhen, China
Tsarin Aiki: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Mambobin Ƙungiya: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang