Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa daga Wen Liu, Bo Zheng and Weijie Kang

Zane Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa daga Wen Liu, Bo Zheng and Weijie Kang mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2021

Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa

daga Wen Liu, Bo Zheng and Weijie Kang

Abokin Ciniki: Anhui Mingguang Liquor Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #119677

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa

Rubutun Littafi: Mingluye kunshi ne na ƙirar baijiu, wani gargajiyar giyar ƙasar Sin da aka fi yin ta da wake mai kore (mung bean). Siffar kwalbar tana samun wahayi daga wannan wake mai kore, wanda kuma ana amfani da shi wajen maganin gargajiya na ƙasar Sin. Fararen layukan tsaye a kan kwalbar suna tunatar da mai kallo game da tsirowar wake, kuma suna nuni da sabuwar rayuwa. An yi wa jikin kwalbar zane mai fitattun siffofi na ganyayen wake, gindaye, da ‘ya’yansa, yayin da murfin kwalbar yake da laushi irin na ƙasa ta halitta. An yi akwatin waje da takarda ta musamman mai ɗauke da zinare da fitaccen zane. An tsara kunshin domin ya kasance mai sauƙi, domin rage yawan amfani da kayan aiki.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Mingluye Aikin Farko: Kunshin Abin Sha Mai Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Girma da Fakitin: 130mm*100mm*280mm
Kalmomin Alama: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Fasahar Samarwa: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Ƙalubalen Zane: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Bincike: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Wahayi: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Tsawon Lokacin Aikin: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Tsarin Aiki: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Mambobin Ƙungiya: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang