Longnanchun Aikin Farko: Fakitin Abin Sha by Manling Lin

Longnanchun Aikin Farko: Fakitin Abin Sha by Manling Lin is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2021

Longnanchun Aikin Farko: Fakitin Abin Sha

by Manling Lin

Client: Diga Creative Design

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Longnanchun Aikin Farko: Fakitin Abin Sha

Rubutun Littafi: Longnanchun wani zanen fakiti ne na jerin giyar baijiu ta kasar Sin. Jerin yana da kayayyaki guda uku, wadanda aka bai wa suna mai kirkiro kasuwanci, wanda ya kafa da kuma jagora. Kowace kwalba tana dauke da wata dabba ta almara wadda aka dauko daga zane-zanen bango na Dunhuang: dokin da ke da fikafikai, tsuntsun phoenix da dodon mai gadi. Dabbobin nan guda uku suna nuna ƙarfin hali, sake haihuwa da kuma kwanciyar hankali ta kariya. Fasalin kwalbar an dauko shi ne daga kayan kidan pipa wanda mai tashi sama na Dunhuang ke kadawa, kuma an zabi launukan daga zane-zanen bangon. Kwalbar da murfinta an yi su ne da yumbu (ceramic), yayin da akwatin kuma an yi shi da acrylic.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Longnanchun Aikin Farko: Fakitin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Longnanchun Aikin Farko: Fakitin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Longnanchun Aikin Farko: Fakitin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie