Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a by Bold Brands

Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a by Bold Brands is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2021

Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a

by Bold Brands

Client: Bold Brands

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a

Book Text: Beer Mail wani ƙirar marufi ne na wasu nau'ikan giyar sana'a. An ƙera lambobin bayanai kamar tambarin gidan waya, wanda ke nuni ga sunan alama da kuma darajar tambura da ake tarawa. Kowane nau'i yana ɗauke da hoton haɗe-haɗe wanda ke haɗa abubuwan da a kallo na farko suka bayyana kamar ba su da alaƙa da juna. An ɓoye sinadaran da ake amfani da su a cikin giyar a cikin hotunan, saboda haka mai saye zai iya nemansu. Ana sayar da giyar a cikin kwalabe na gilashi masu 330 ml da lambobin bayanai da aka buga ta hanyar dijital da kuma a cikin gwangwani masu 500 ml da aka buga. Ƙirar tana nuna ƙananan yawan samar da wannan nau'in.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Beer Mail by Volfas Engelman Primary Function: Marufin Giyar Sana'a ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite