Mazurro Aikin Fakitin Kofi daga 19 Poludnik Agencja Reklamowa

Zane Mazurro Aikin Fakitin Kofi daga 19 Poludnik Agencja Reklamowa mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2021

Mazurro Aikin Fakitin Kofi

daga 19 Poludnik Agencja Reklamowa

Abokin Ciniki: Mazurro

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #124176

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Mazurro Aikin Fakitin Kofi

Mazurro ƙirar fakiti ne na kofi. Ƙirar ta dogara ne akan wani salo na zane mai bambanta wanda aka gina akan harafin M. Salon yana baiwa jakunkunan kofi kamanni mai ƙarfi da fifiko. Sigar ƴan zane mai sauƙi (minimalist geometric) da bambancin launuka masu ƙarfi suna taimakawa jakunkunan su fito fili tsakanin sauran kayayyaki a kan kanti-kantin sayarwa. Salon zane ya samo asali daga aikin Josef Hoffmann, wanda ya kafa Vienna Workshop, wanda sigoginsa masu sauƙi suka yi tasiri a farkon zamanin zamani (early modernism). Ana buga jakunkunan ta hanyar bugu na flexographic. An bayar da dandano guda uku, kowanne da launi na daban tare da fentin farin ƙarƙashi wanda yake haifar da kamannin ƙarfe (metallic effect) a wasu sassa da aka zaɓa.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Mazurro Aikin Fakitin Kofi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Mazurro Aikin Fakitin Kofi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Mazurro Aikin Fakitin Kofi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Girma da Fakitin: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Kalmomin Alama: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Fasahar Samarwa: The packaging design was printed on flexographic printer.
Ƙalubalen Zane: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Bincike: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Wahayi: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Tsawon Lokacin Aikin: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Tsarin Aiki: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Haƙƙoƙin Ƙirƙira: Not applicable.
Mambobin Ƙungiya: Paweł Mikołajec
Dawid Koruszowic
Godiyar Hotuna: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020