Zane Xiaoxiancao Jakar Shayi daga Jin Zhang mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2022

Xiaoxiancao Jakar Shayi

daga Jin Zhang

Abokin Ciniki: Xiao xian cao

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #126463

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Xiaoxiancao Jakar Shayi

Ta hanyar nazarin asalin buhunan shayi, mai zanen ya ƙaddamar da labarin a cikin daular Tang, kuma ya ɗauki shan shayin tare da hannayen riga da ke rufe baki a matsayin babban abin gani don sanar da mutane da yawa kuma suna son shayi ta hanya mai ban sha'awa. A baya, mai sauƙin fahimta "shayi" ana amfani dashi don isar da nau'in da haɓaka ma'anar inganci. Ƙaramar jakar shayi tana amfani da jakar jakar aluminum tare da ƙaramin kunshin mai zaman kanta, wanda ya dace da masu amfani don ɗauka da sha.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Xiaoxiancao Jakar Shayi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Xiaoxiancao Jakar Shayi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Xiaoxiancao Jakar Shayi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Girma da Fakitin: Box size285mm*100mm*35mmPackage content3g*10
Kalmomin Alama: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Fasahar Samarwa: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Ƙalubalen Zane: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Bincike: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Wahayi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Tsawon Lokacin Aikin: It will be designed in August 2020 and put on the market in September 2020
Tsarin Aiki: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Mambobin Ƙungiya: Designer:Jin Zhang