Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye by Yeqin Chen

Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye

by Yeqin Chen

Client: Dali Foods Group

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye

Rubutun Littafi: Souldar Cracker wani ƙirar marufi ne don kayan ciye-ciyen kirikwas mai ɗanɗanon cakulan. An sanya kayan a tsakiyar tsarin gani. A gefen hagu, tsari mai bayyanuwa ya shirya kirikwas a nesa daban-daban don faɗaɗa jin sararin samaniya a cikin iyakantaccen wuri. Ruwan cakulan yana faɗowa daga saman marufin kamar ruwan sama, yana mai da wani matsayi marar motsi zuwa wani mai cike da motsi. An yi amfani da launin ruwan kasa a matsayin babban launi don nuna ɗanɗano. An yi kwali na waje da katakon ivory, kuma an buga zaɓaɓɓun sassa da zinare mai ƙyalli. An naɗe kowane kirikwas daban-daban a cikin akwatin.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Souldar Cracker Aikin Firamare: Marufin Abincin Ciye-ciye yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen