Tralock Manhajar Kunshin Kulli by Bakhtiyar Baimurzayev

Tralock Manhajar Kunshin Kulli by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Tralock Manhajar Kunshin Kulli

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Tralock Manhajar Kunshin Kulli

Tralock kunshi ne da aka tsara don kullin jakar tafiya. Akwatin yana da siffar ƙaramar jaka, wanda ke haɗa kunshin kai tsaye da manufar kayan. Sunan ya haɗu da kalmomin "travelling" da "lock," kuma harafin o a cikin tambarin yana da siffar ramin kulli. Tsarin yana da yadudduka biyu. Wani sashi na roba (blister core) yana riƙe da kullin da mabuɗan a wurarensu, kuma yadudduka na kwali yana ɗauke da zanen da aka buga. Wani yankakken sashi (diecut) yana ba mai saye damar ganin kayan da ke ciki. Launuka masu haske suna nuna jigon tafiya kuma suna taimakawa kunshin ya fito fili.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Tralock Manhajar Kunshin Kulli ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tralock Manhajar Kunshin Kulli ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tralock Manhajar Kunshin Kulli yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev