Sdda Ainihin Aiki: Asalin Kamfani by Guorong Men

Sdda Ainihin Aiki: Asalin Kamfani by Guorong Men is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2022

Sdda Ainihin Aiki: Asalin Kamfani

by Guorong Men

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Sdda Ainihin Aiki: Asalin Kamfani

Rubutun Littafi: SDDA asalin kamfani ne da aka ơirƙira don ƙungiyar rawan wasan motsa jiki (dancesport) da take zaune a Shandong, China. Tambarin da ta gabata ya yi amfani da siffar mai rawa mai cikakkun bayanai wanda sau da yawa ake rikita shi da alamomin sauran ƙungiyoyi. Sabon asalin ya sauƙaƙa matsayin jiki zuwa layi guda ɗaya mai ci gaba. Layin yana haɗa abokan rawa biyu, dutse, da matakan rawa masu jujjuyawa. Hotuna goma masu alaƙa suna nuna matsayin rawa na gargajiya kuma suna sauƙaƙa fahimtar dangantakar jiki. Ana amfani da asalin a wuraren gasa, a cikin bugu, da kuma a shafukan sada zumunta.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Sdda Ainihin Aiki: Asalin Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Sdda Ainihin Aiki: Asalin Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Sdda Ainihin Aiki: Asalin Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Tags: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Production Technology: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Design Challenge: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Research: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiration: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Project Duration: The project started in July 2020 and finished in September 2020 in Jinan, China.
Operation Flow: Brand identity is mainly used in competition venues, print productions and social media.
Patents: Copyright belong to Sdda(shandong dancesport association),2021.
Team Members: Guorong Men