Kind Tea is a Charitable Project Aikin Fakiti na Shayi by Viktoriia Korytina

Kind Tea is a Charitable Project Aikin Fakiti na Shayi by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2022

Kind Tea is a Charitable Project Aikin Fakiti na Shayi

by Viktoriia Korytina

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Colors

The Design

About Kind Tea is a Charitable Project Aikin Fakiti na Shayi

Kind Tea kayan fakiti ne da aka tsara don nau'ikan shayi na dabi'a da ake sayarwa domin aikin agaji. Yara maza biyu masu fama da cutar Duchenne muscular dystrophy ne suke shirya shayin, kuma kudaden da ake samu daga sayarwarsa na taimakawa wajen kula da lafiyarsu. Fakitin yana nuna hoton mutum mai launuka masu ban sha'awa wanda ke nuna farin cikin yara. An bambanta dandano guda uku ta hanyar amfani da tsare-tsaren launuka guda uku, wanda hakan ke sauƙaƙa gane kowane iri. Kowane dandano yana da nau'in yanayin damina (winter) shi ma. Girman fakitin gram 50 ne, tare da lakabin girmansa milimita 100 zuwa 180. An kiyaye sauƙi da tanadi wajen kera da hada shi, saboda yaran kansu ne ke shirya fakitocin.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Kind Tea is a Charitable Project Aikin Fakiti na Shayi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Kind Tea is a Charitable Project Aikin Fakiti na Shayi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Kind Tea is a Charitable Project Aikin Fakiti na Shayi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensions & Packaging: Format: Sachet with label

50 g

100 mm x 180 mm
Tags: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Production Technology: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Design Challenge: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Research: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiration: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Project Duration: We joined the project in January 2021 and the guys still work for now
Operation Flow: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patents: No information
Team Members: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Image Credits: This project was made by our in-house team of Wishnia agency.