Voila Cool Stuff Marufi Na Ice Cream daga Kamal Rizk - Bold Branding

Zane Voila Cool Stuff Marufi Na Ice Cream daga Kamal Rizk - Bold Branding mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2022

Voila Cool Stuff Marufi Na Ice Cream

daga Kamal Rizk - Bold Branding

Abokin Ciniki: Voila Dessert Shop

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #131926

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Voila Cool Stuff Marufi Na Ice Cream

Wannan jerin fakiti ne don ƙirar ɗanɗanon ice cream guda 9, waɗanda aka haɗa ƙarƙashin tambarin alama guda ɗaya, wanda mai zanen ya sake fasalin gabatarwar ice cream. Ya ƙirƙiri wani sabon jigo ta inda ya sake tunanin ɗanɗano daban-daban a cikin nau'ikan 'ya'yan itace na alama da ƙirar nectar, rubutun rubutu na asali, da kuma sabbin launuka masu dacewa waɗanda ke ƙarfafa abubuwan ƙira. Ƙirar kawai tana sake ƙirƙira ra'ayin ɗanɗano ta hanyar alamar harshe da aka yi amfani da ita a cikin duk kewayon kuma yana haifar da wata hanya ta daban ta fahimtarsa.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Voila Cool Stuff Marufi Na Ice Cream ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Voila Cool Stuff Marufi Na Ice Cream ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Voila Cool Stuff Marufi Na Ice Cream saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Girma da Fakitin: Various Tapered Paper Ice Cream Containers
Kalmomin Alama: branding, packaging, packaging, illustration, typography, icecream, identity
Fasahar Samarwa: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Ƙalubalen Zane: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Bincike: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Wahayi: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Tsawon Lokacin Aikin: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Tsarin Aiki: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Mambobin Ƙungiya: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager