PickyPods Marufi Don Kari by Angela Spindler

PickyPods Marufi Don Kari by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2022

PickyPods Marufi Don Kari

by Angela Spindler

Client: Depot Creative

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About PickyPods Marufi Don Kari

An umurci hukumar da ta ƙirƙira tambari da marufi don kewayon kari na musamman. An ƙirƙira sachets ɗin ƙarar collagen da probiotic don yin gyare-gyare mai kyau ga jikin mutum gwargwadon shekaru, jinsi da sauran mahimman abubuwa. Launi shine jagoran jagora na wannan aikin. Yana buƙatar jin ƙarfin hali da kuzari don manufar motsa jiki. An yi amfani da alamun jinsi don yin ihu ga ƙayyadaddun ƙayyadaddun jinsi, wani bambanci ga wannan alamar.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen PickyPods Marufi Don Kari ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen PickyPods Marufi Don Kari ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen PickyPods Marufi Don Kari ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer