Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya daga Tsingtao Brewery Culture Media Co., Ltd.

Zane Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya daga Tsingtao Brewery Culture Media Co., Ltd. mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya

daga Tsingtao Brewery Culture Media Co., Ltd.

Abokin Ciniki: Tsingtao Brewery Culture Media Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

27,650

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #132955

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya

Giyar Tsingtao kayan marufin akwatin kyauta ne da aka ƙirƙira don bikin cika shekaru 120 na alamar kasuwanci. Ƙirar tana ɗauke da giyar Pilsner na gargajiya guda uku kuma an gina ta bisa gine-ginen Qingdao na musamman. Zanen ya haɗa manyan wuraren tarihi na cikin gida da al'adun alamar kasuwanci, yana nuna alaƙar da ke tsakanin alamar kasuwanci da al'adun yankin. Akwatin na waje yana buɗewa zuwa ɓangarori biyu, wani motsi da aka samo wahayi daga furannin hops, ɗaya daga cikin abubuwan da ake amfani da su wajen giya. Ana bayyanar da giyar lokacin da aka buɗe akwatin kyautar. An yi amfani da takarda ta musamman, kuma samarwa ta haɗa da bugu na UV, hot stamping da embossing.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Tsingtao Beer Kayan Marufin Akwatin Kyautar Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Girma da Fakitin: Width 276mm x Depth 90mm x Height 286mm
Kalmomin Alama: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Fasahar Samarwa: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Ƙalubalen Zane: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Bincike: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Wahayi: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Tsawon Lokacin Aikin: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Tsarin Aiki: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Mambobin Ƙungiya: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu