Wuliang Image Aikin Farko: Marufin Barasa by Luo Heng

Wuliang Image Aikin Farko: Marufin Barasa by Luo Heng is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2022

Wuliang Image Aikin Farko: Marufin Barasa

by Luo Heng

Client: Laboratory and Hopeful

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #133952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image Aikin Farko: Marufin Barasa

Wuliang Image wani ƙirar marufin barasa ne da aka ƙirƙira don wani sanannen alamar Baijiu ta ƙasar Sin. An samo tsarin kwalbar ne daga kwalbar Wata ta zamanin Daular Ming, kuma jikin da yake da zagaye yana nuni ga cikakken wata da ra'ayin sake haɗuwa. Layukan da suka lanƙware da zaruruwan raƙuman ruwa suna nannaɗe kwalbar kamar siliki. An yi wa jikin gilashin fesa yashi kuma yana ɗauke da tambarin zinariyar fure mai ɗagawa, yayin da saman kwalbar ke amfani da tsarin ɗora ƙarfe mara haske. An yi akwatin ne daga acrylic na zinariya mai gyaɗa tare da ƙarfe mai ɗagawa da bugun zafi. Fasalin ƙasa mai haske yana taimakawa wajen samun riƙo mai ƙarko da kwanciyar hankali.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Wuliang Image Aikin Farko: Marufin Barasa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Wuliang Image Aikin Farko: Marufin Barasa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Wuliang Image Aikin Farko: Marufin Barasa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng