DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink) by Chi Forest

DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink) by Chi Forest is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink)

by Chi Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

15,244

Verified Award Winner

Verify Award Status for #135611

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink)

Nassin Littafi: DamoWang Taurine Energy Drink abu ne mai amfani na abin sha wanda ake gabatarwa a cikin gwangwanin ƙarfe mai ɗauke da milimita 250. Gwangwanin yana da girman milimita 65.6 zuwa 91.8 kuma an yi shi da bugu mai walƙiya mai gaskiya a kan ƙarfe. Zanen yana nuna wani hoto wanda aka yi wahayi daga Chiyou, wani jarumi a tatsuniyoyin Sinawa, tare da alamar yatsan yabo wanda ke nuna ƙarfi da amincewa da kai. Abin shan yana ɗauke da ginseng da Chinese wolfberry, ganyaye na gargajiya da ake amfani da su wajen dawo da ƙarfin rayuwa. Gwangwanin ƙarfe da aka saba da shi yana da sauƙin riƙewa kuma yana sanyaya cikin sauri.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink) ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink) ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen DamoWang Taurine Energy Drink Ayyukan Farko: Fakitin Abin Sha Mai Ƙarfi (Energy Drink) yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions & Packaging: 65.6mm x 91.8mm
Tags: Branding, Packaging, Chinese National Tide
Production Technology: High gloss iron transparent printing can on iron cans.
Design Challenge: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Research: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiration: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Project Duration: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Operation Flow: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Team Members: Yushu Zhang, Yiqun Tang
Image Credits: Yushu Zhang, Yiqun Tang