The Pompadour Kunshin Turare daga Ivie China

Zane The Pompadour Kunshin Turare daga Ivie China mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2022

The Pompadour Kunshin Turare

daga Ivie China

Abokin Ciniki: Ivie

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

37,836

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #135740

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da The Pompadour Kunshin Turare

Pompadour wani zane ne na kunshin turare wanda aka samo ilhamarsa daga gargajiyar shagon aski na Ingila. Akwatin waje yana amfani da zanen daki-daki (checkered) wanda aka ciro daga benayen shagunan aski, kuma akwatin fata yana budewa a hanyar da ke tunatar da zama a kujerar wanzami. Kwalbar silinda ce ta gilashi mai haske mai tsagi a tsaye, kuma wani zane mai karkace na ja, fari da shudi yana juyawa yayin da ake bude kwalbar. Takardar da aka buga da rubutun serif tana gabatar da bayanan kayan a salon tsohuwar jarida. Kwalbar tana dauke da kafsul din da za a iya sake cikawa, kuma an yi kunshin waje da kayan da za a iya sake sarrafawa.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen The Pompadour Kunshin Turare ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen The Pompadour Kunshin Turare ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen The Pompadour Kunshin Turare yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Girma da Fakitin: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Kalmomin Alama: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Fasahar Samarwa: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Ƙalubalen Zane: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Bincike: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Wahayi: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Tsawon Lokacin Aikin: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Tsarin Aiki: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Haƙƙoƙin Ƙirƙira: N/A
Mambobin Ƙungiya: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Godiyar Hotuna: All photo credits to Ivie China