KGI Bank Shafin Yanar Gizo na Banki by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Yanar Gizo Competition Category.
Baƙin ƘarfeYanar Gizo· 2022
KGI Bank Shafin Yanar Gizo na Banki
Client: frog Singapore
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Yanar Gizo Category
Verified Award Winner
Verify Award Status for #136784The Design
About KGI Bank Shafin Yanar Gizo na Banki
KGI Bank shafin yanar gizo ne mai saurin dacewa da aka tsara don wata babbar bankin da ke da rassa hudu. Shafin yana gabatar da bayanan kamfani da na 'yan kasuwa a cikin gogewa ɗaya haɗaɗɗiya. Wani sauƙaƙan tsarin gani yana ba abokan ciniki damar gano fuskoki daban-daban na bankin a hankali-hankali. Ƙananan raye-raye (micro animations) suna ƙara alaƙar tunani ga hulɗoɗin gama-gari. An sanya kiran aiki da kayan aikin da ake yawan amfani da su kusa da juna domin taimakawa mataki na gaba. Ingantaccen jagora yana ba da shiriya mai laushi tsakanin sassan rassan bankin. An tsara musaya ta mai amfani (user interface) ta hanyar Figma.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen KGI Bank Shafin Yanar Gizo na Banki ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen KGI Bank Shafin Yanar Gizo na Banki ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen KGI Bank Shafin Yanar Gizo na Banki saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
