Neon Zebra Brand Launch Kayan Marufin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2022

Neon Zebra Brand Launch Kayan Marufin Abin Sha

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner
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Colors

The Design

About Neon Zebra Brand Launch Kayan Marufin Abin Sha

Neon Zebra wani zanen marufi ne na jerin abubuwan haɗa giya. Kowane gwangwani da fakitin abin sha yana ɗauke da wata takamaimen girke-girken haɗaɗɗen abin sha, wanda ake kira ma'aunin Neon Zebra. Girke-girken yana nuna wa masu saye yadda za su yi haɗaɗɗen abin sha da kayan. Kowane gwangwani yana yin cocktail biyu, wanda aka raba domin a raba tare. Hotunan kayan ado da aka nuna tare da kayan suna da sauƙi, ta amfani da yankan lemun tsami da na'ana don ƙara zurfi. Kayan adon suna bayyana a matsayin ƙaƙƙarfan zane mai fuska biyu ko kuma a matsayin siffofi masu fuska uku, kuma suna rayar da duniyar Neon Zebra.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Neon Zebra Brand Launch Kayan Marufin Abin Sha ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Neon Zebra Brand Launch Kayan Marufin Abin Sha ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Neon Zebra Brand Launch Kayan Marufin Abin Sha ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release