Zane Lay's Smiles Campaign Aikin Kunshin Abinci daga PepsiCo Design and Innovation mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.
TagullaKunshin Kaya· 2022
Lay's Smiles Campaign Aikin Kunshin Abinci
daga PepsiCo Design and Innovation
Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #137247Ƙirar
Game da Lay's Smiles Campaign Aikin Kunshin Abinci
Kamfen ɗin Lay's Smiles kunshin abinci ne da aka fitar a Rasha. Babban fuska mai murmushi shine babban abin gani a kan kowane kunshin. Kunshin yana riƙe da tsarin gane-gane na Lay's da aka kafa tare da launukan da ke nuna dandanon kayan. An kuma nuna goyon bayan da ake bayarwa ga Shirin Abokantaka na Gidauniyar Best Buddies a kan kunshin. Ana bayar da ruble ɗaya ga shirin daga kowane kunshin da aka saya. Manufar ita ce a raba saƙo mai kyau da kuma gabatar da alamar kasuwanci a matsayin wacce take da manufa.
Amincewa
Game da Kyautar A' Design Award ta Tagulla
Zanen Lay's Smiles Campaign Aikin Kunshin Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Lay's Smiles Campaign Aikin Kunshin Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Lay's Smiles Campaign Aikin Kunshin Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Wahayi
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
