MTN Dew Cake-Smash Kunshin Abin Sha by PepsiCo Design and Innovation

MTN Dew Cake-Smash Kunshin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2022

MTN Dew Cake-Smash Kunshin Abin Sha

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Kunshin Abin Sha

MTN Dew Cake-Smash kunshi ne na abin sha mai dandanon wainar biki na bugu na musamman. An kirkiri wannan dandano ne domin tunatar da ruhin bukukuwan da ake yi tare kamar ranakun haihuwa, bukukuwan aure da na kammala karatu. Zanen yana magana ne kan muhimman lokutan da aka rasa, kuma yana nufin bayar da fata da annashuwa. An samar da duniyar gani mai dauke da haruffan kyandir masu raye-raye domin zane-zanen kunshin da kuma amfani a kafofin dijital. Haruffan kyandir din suna nuna taron jama'a da suka hallara a wurin biki. Kunshin yana gayyatar masu amfani da su sake tunawa da wani muhimmin lokaci.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen MTN Dew Cake-Smash Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen MTN Dew Cake-Smash Kunshin Abin Sha ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen MTN Dew Cake-Smash Kunshin Abin Sha yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release