Now Fasahar Murfin Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2022

Now Fasahar Murfin Album

by Yijia Xie

Client: Yijia Xie

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fasahar Murfin Album

Now wani zanen album ne da aka kirkira wa wani mawaki wanda wakokinsa shida ke ba da labarai game da mafarkai, girma da soyayya. An dauko wata muhimmiyar harafin kasar Sin daga kowane taken waka, kamar Universe, Rain, Believe, Eyes, Moon da Star. An hada wadannan haruffa tare da amfani da fasahar collage ta dijital da kuma coding mai samar da zane-zane. An shigar da abubuwan da aka zaba a cikin wani shirin kwamfuta wanda ke kirkirar dubban zane-zane daban-daban, don haka kowane murfin fakiti na musamman ne. Girman murfin murabba'i ya kai inci 4.25 zuwa inci 4.25. Aikin ya kunshi zane-zanen murfi guda shida, littafin waƙoƙi da kuma fakitin albam din.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Now Fasahar Murfin Album ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Now Fasahar Murfin Album ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Now Fasahar Murfin Album saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie