Unless Agency Yanar gizo by Fanny De Bray

Unless Agency Yanar gizo by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Yanar Gizo Competition Category.

Baƙin ƘarfeYanar Gizo· 2022

Unless Agency Yanar gizo

by Fanny De Bray

Client: Unless agency

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Yanar Gizo Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Yanar gizo

Unless Agency yanar gizo ce da aka ƙirƙira a matsayin wani ɓangare na faɗakarwar alama mai fa'ida ga hukumar ba da shawara da sadarwa. An haɓaka yanar gizon bayan wani bincike na kasuwa game da abubuwan da suka shahara, matsayin abokan hamayya da al'adun masana'antar, wanda ya kai ga kirkiro dandalin alama wanda ya bayyana muhimman saƙonni. Ana amfani da fasalin alamar monogram don zana siffofi na geometric masu zagaye waɗanda ke tsara rubutu da hotuna, tare da kafa alamomin da ke bayyana muhimman batutuwa. Launuka da hotuna sun samo asali daga yanayi da kuma duniyar alatu, suna nuna dabi'u da hanyar aiki mai daidaito ta hukumar.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Unless Agency Yanar gizo ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Unless Agency Yanar gizo ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Unless Agency Yanar gizo saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.