Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo by Salvita Bingelyte

Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo

by Salvita Bingelyte

Client: Salvita Design

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo

Rubutun Littafi: Roundooze Chickpea Snack fasalin fakiti ne da aka tsara don kwaya (chickpeas) da aka gasa. Jerin kayayyakin sun kunshi dandano guda takwas, shida masu zaki da biyu masu gishiri. Ana gabatar da dandanon zaki akan bango baki, yayin da dandanon gishiri ake gabatar da su akan bango mai launin toka. Wani murmushi da aka dauko daga logo na Roundooze shine ya bayyana salon gani gaba daya. Kowace jaka tana da tagogi da aka yanka a sifar idanu da baki, ta yadda za a iya ganin kwayoyin kafin sayan su. Amfani da rubutu mai sauki da kalar da ba su da yawa yana sa kamanninsa ya kasance mai sauki da annashuwa. Kowace jaka tana da girman 145 mm a fadi da 210 mm a tsayi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Roundooze Chickpea Snack Aikin Farko: Fakitin Abincin Karin Kumallo yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)