Zane Jinlongquan Kunshin Giya daga Jin Zhang mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Jinlongquan Kunshin Giya

daga Jin Zhang

Abokin Ciniki: InBev jinlongquan beer (Hubei) Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #138718

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Jinlongquan Kunshin Giya

Jinlongquan giya yana fatan ƙaddamar da matsakaici da matsakaicin samfurin wanda ba zai iya isar da dogon tarihin alamar ba, har ma ya sa masu amfani su ji daɗin inganci; masu zanen kaya suna amfani da zane-zane masu yawa don nuna hops, kunnuwa na alkama, gangunan giya na katako, giya, maɓuɓɓugar ruwa da sauran abubuwa, don haka marufi yana da sifa mai ƙarfi na masana'antar giya; Mafi mahimmanci, misalan sun haɗa da alamar siffar siffar ɗorewa ta kasar Sin a cikin tsohon wurin na Jinlongquan distillery a cikin 1978, da kuma sake fasalin rubutun tambari da ja mai alama, wanda ya samar da ingantaccen alama.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Jinlongquan Kunshin Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Jinlongquan Kunshin Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Jinlongquan Kunshin Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Girma da Fakitin: 80*250mm（jar）
Kalmomin Alama: Beer, Jinlongquan, SANBU, Wuhan packaging design
Fasahar Samarwa: The bottle is made of iron
Ƙalubalen Zane: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Bincike: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Wahayi: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Tsawon Lokacin Aikin: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Tsarin Aiki: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Haƙƙoƙin Ƙirƙira: InBev jinlongquan beer (Hubei) Co., Ltd
Mambobin Ƙungiya: Designer: Jin Zhang
illustration: Jin Zhang